McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
More than one in four teenagers – an estimated 866,000 young people in England and Wales – say they couldn’t enjoy Christmas without social media according to a new survey carried out for The Children’s Society. Almost one in three, more than one million, said they thought it was getting harder to enjoy Christmas, while […]
The digital habits of older car buyers and older members of Generation X – the 45-54 year-olds – are keeping the laptop business in rude health, according to the latest research from automotive video expert CitNOW. Members of ‘Generation X’ and those over-55 are keen viewers of online video content and among the most receptive […]
UK residents and businesses located in rural areas should push for improved access to ultrafast broadband (with connectivity at 300 Mbps and above) and 5G services, according to GlobalData, a leading data and analytics company. One of the primary inhibitors to economic growth in the UK is the shortage of internet access services and lack […]
By the end of 2017, advertisers are expected to spend an estimated £3.39bn on programmatic trading, up 23.5% from the previous 12 months, eMarketer estimates. “Despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years,” the report states. Mobile is – and continues […]
The use of emojis has added a lot to text communication. We all know that when you receive a disco dancing emoji followed by three wine glasses in response to the question of whether your friend is still on for a few after work drinks, that the night could be about to spiral out of […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]
Gatwick’s new app – one of several passenger-facing digital innovations coming on stream soon – offers passengers personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers. Other initiatives going live soon in Gatwick’s ‘digital transformation’ programme include advanced chat bots, augmented reality way-finding […]
Almost four-fifths (79 per cent) of smartphone owners use their device’s fingerprint scanner, according to research by Deloitte – higher than in any developed country surveyed. More than a third of smartphones (36 per cent) in the UK now have a fingerprint reader. In a sign that consumers are becoming more enthusiastic about biometric technology, […]