For a small island nation, tucked away in the South Pacific, New Zealand has an interesting challenge: to attract tourists to its picturesque shores, but not too many. With limited space and beds, Tourism New Zealand, the country’s marketing body, must balance the country’s booming tourism industry with practical sustainability. In China, this translates to […]
Google has been working hard recently to make travelling easier – implementing several features on Assistant to help with those on their journeys. Now, users can check-in for flights and help with booking in for hotels. Soon, users will be able to check in for their flights, and save and retrieve boarding passes on Google Assistant […]
As a travel destination Singapore is constantly evolving and reimagining itself, always bringing visitors new experiences. With the Passion Made Possible campaign, the Singapore Tourism board partnered with TBWA and creative-tech company AliveNow to launch an incredible Facebook Augmented Reality Camera Filter. The Visit Singapore Facebook Filter does more than let people know about trendy […]
Stasher.com, the sharing economy solution to luggage storage platform has announced an exclusive integration with Hotels.com, the global accommodation site, to enable consumers to book convenient luggage storage directly from the Hotels.com website and app. The integration connects travellers who have booked accommodation through Hotels.com with hotels and local businesses where they can safely store […]
Global travel management company Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, giving travellers the option of booking their flights directly on the myCWT app. The service was originally piloted in early 2017 and launched commercially in Q2 2018. Mobile air booking is now being rolled out to […]
Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]
Acxiom announced that Heathrow has signed a multi-year extension to its current working relationship, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ person-engagement platform, to Europe’s busiest airport. The Acxiom services allow Heathrow to use customer data to understand and react to customer events and actions in real-time. It […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]