Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Mobile technology provider Cloudbanter is offering mobile users worldwide the opportunity to gain rewards such as cash back, SMS, airtime, data allowance and other rewards, in return for the data they give up to advertisers and content providers on their phones. Cloudbanter’s ongoing user incentive points rewards scheme (My Rewards) offers mobile users the chance […]
AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Unsurprisingly, the talk of the town at London Tech Week (LTW) was artificial intelligence. The breakthroughs happening in AI just now are surely the most powerful in emerging tech, and it has the potential to not only change the way we work and live but also our concept of where tech ends, and humanity begins. […]
Calling all cocktail and mocktail enthusiasts: Serve this summer’s most buzzworthy drinks using the 7UP Digital Bartender, a new mobile only website from the versatile soft drink. The ultimate drink-crafting tool makes it easy to pour beverages worthy of a cocktail connoisseur from the comfort of your own home. Or tap the 7UP Digital Bartender […]
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]