Mobolize has expanded into Europe, growing its operations across the Atlantic to introduce its patented, on-device data management software to mobile network providers. As part of this expansion, Mobolize is unveiling Mobolize Bond, a new on-device software product. Mobolize Bond increases mobile device performance by seamlessly and intelligently managing, or bonding, a smooth handoff between […]
Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]
IX Reach is proud to announce that it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN). Leveraging AWS, IX Reach helps customers to, in many cases, reduce network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections. “We are delighted to be a […]
S4M, a privacy compliant martech company specialised in drive-to-store campaigns, has completed a study analysing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a […]
In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. The study, carried out amongst more than 800 UK, North American, Asia-Pacific and European brands and agencies was initiated to […]
While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership means that people using Alexa devices will be able to make outgoing voice and video calls, accept incoming Skype call, and make SkypeOut calls using just […]
Grohe, one of the world’s leading providers of sanitary fittings, has announced the launch of its app-controlled water security system – Smart Home – that offers all-round protection against water damage. Smart Home helps to make everyday life more comfortable by relieving the homeowner of many control and monitoring tasks, said a statement from Grohe. […]
In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]
Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]
Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]