Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
Generally, it’s accepted that internet access originating from a Wi-Fi hot spot will be faster than a mobile broadband connection. Many of the most popular smartphones, like iPhones, automatically join the nearest known Wi-Fi network because of this belief. But according to a new study, this assumption isn’t true in many places around the world. […]
ADvendio, a Salesforce-based advertising management software for publishers and media, announced that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation to billing. After a comprehensive and seamless implementation process, KURIER Digital has implemented ADvendio’s digital advertising management solution for a variety of their digital publications -such as kurier.at, film.at, […]
Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]
Figures are still being collated, but 2018’s Cyber Monday retail event looks on track to bring in a record $7.9bn (£6.2bn) in US online sales, as millions of shoppers look to online retailers for substantial discounts. According to figures from Adobe Analytics, sales were up 19.7 per cent year-on-year, a smaller increase than others seen […]
Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]
The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) […]