Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]
O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]
O2 announced it will begin the rollout of its 5G network this year in the four corners of the UK. Belfast, Cardiff, Edinburgh and London will be the first to benefit from O2’s 5G network. Other areas of the UK will enjoy rollout from 2020 to coincide with the wider availability of 5G handsets. Following […]
Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it […]
Teatime, the Reykjavik-based mobile gaming company backed by Index Ventures and Atomico, launched Teatime Live, the world’s first ever face-to-face mobile gaming platform that lets users communicate with fellow players with real time video chat while playing. The launch is part of the company’s efforts to make mobile gameplay a truly social experience and will allow […]
Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]
Mobiquity Technologies, a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]
Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24. Symantec’s ISTR provides an overview of the threat landscape, including insights into global threat activity, cyber criminal trends, and motivations for attackers. The […]
5G will transform the sports experience for fans in stadiums and at home, according to research conducted by Ovum for Amdocs, a leading provider of software and services to communications and media companies. Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of […]