S4M, a leading drive-to-store platform, announced the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimise media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift […]
The latest eCommerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed eCommerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion. Private […]
The 5G Stadium-Immersive reality in sports project developed by Telefónica and FC Barcelonahas turned the Nou Camp into the first football stadium with standard dedicated 5G coverage. The deployment of this technology in the stands and on the pitch using Telefónica’s commercial frequency band and a standard 3GPP network by Ericsson will allow for new, more immersive ways of enjoying […]
Zyalin Group announces the release of its newest product, iKydz Lite, providing low cost internet safety for all. Designed with all the simplicity of iKydz’s Total Internet Control on one app, delivered at a price that makes it as affordable as possible for families around the world. Irish firm Zyalin Group is on a mission […]
Mobile app developers will now be able to easily provide their app clients with proximity marketing by accessing both Kumulos’ mobile app performance management platform and Beaconstac’s comprehensive proximity marketing solution. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies. […]
System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]
Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains – the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England. The new office will provide the full range of Merkle’s people-based marketing capabilities across advanced analytics, customer strategy, and CRM & loyalty, alongside Merkle|Periscopix’s expert end-to-end digital capabilities […]
Syntonic, a leading mobile technologies and services provider, announced three new carrier services: the Syntonic Captive Portal for generating revenue from zero-balance customers; Syntonic Sponsored Web for enabling sponsored, data-free web access; and the Syntonic Mobile Commerce Suite for managing consumer online transactions using stored carrier credit and online wallets. Syntonic’s award-winning software, services, and […]
WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]