ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behaviour intelligence across the Learn, Act, Measure and Modify process to win […]
On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]
Oracle Data Cloud announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic (SIVT), like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes […]
S4M, a leading drive-to-store platform, announced the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimise media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift […]
The latest eCommerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed eCommerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion. Private […]
The 5G Stadium-Immersive reality in sports project developed by Telefónica and FC Barcelonahas turned the Nou Camp into the first football stadium with standard dedicated 5G coverage. The deployment of this technology in the stands and on the pitch using Telefónica’s commercial frequency band and a standard 3GPP network by Ericsson will allow for new, more immersive ways of enjoying […]
Zyalin Group announces the release of its newest product, iKydz Lite, providing low cost internet safety for all. Designed with all the simplicity of iKydz’s Total Internet Control on one app, delivered at a price that makes it as affordable as possible for families around the world. Irish firm Zyalin Group is on a mission […]
Mobile app developers will now be able to easily provide their app clients with proximity marketing by accessing both Kumulos’ mobile app performance management platform and Beaconstac’s comprehensive proximity marketing solution. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies. […]
System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]
Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains – the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]