Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]
Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Blue Ribbon is planning to make Aussies’ dessert dreams come true in 2019. Partnering with PHD Australia, the iconic Australian brand has introduced an exciting, new frozen dessert that features 308 to 372 calories per tub and actually tastes creamy. To launch it, the duo came up with a creative way to use geo-location targeting […]
The human brain needs less than half a second to engage with a mobile ad to create its own positive or negative impression, according to research from the Mobile Marketing Association (MMA). This means marketers need to think fast and create mobile ads made for maximum instant impact. MMA’s Cognition Neuroscience Research project was conducted in collaboration […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, launched in-app contributor registration for both Android and iOS platforms, available in 21 languages. With this update, becoming a Shutterstock Contributor has never been easier. “Our growing base of over 650,000 contributors around the world upload nearly half a […]
TiVo has partnered with Palo Alto, Calif.-based mobile advertising tech company 4INFO to deploy a tool that makes audiences addressable across locations and devices. The Custom Connected Identity Map will now be part of TiVo’s Targeted Audience Delivery Data Engine. The solution uses mobile ad IDs (MAIDs) and IP addresses as match keys. Using these keys, […]
S4M announced the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart proximity-based push notification retargeting. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly […]
IX Reach, the global leader in SDN cloud connectivity, remote peering, Ethernet and DWDM services has announced the launch of its newly upgraded and improved SDN platform; One Portal. This innovative platform will change the way people and networks connect, interact and grow. The One Portal launches direct, on-demand SDN Cloud connectivity into the three […]