Porsche continues to incorporate technology into its print ads for the 718 Boxster. A new execution debuts in the September issue of Outside magazine, which hits shelves this week. It is the third in the series of these print ads that started back in March 2015 with a Porsche hologram ad in Fast Company. This time, the […]
Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. London is the first European city to get the “Scheduled Rides” feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]
Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]
Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]
During its developer conference this year, Google announced two new apps designed to take on incumbents in video calling and chat: Duo and Allo. Perhaps the fastest and most accurate way to describe Duo is as a cross-platform FaceTime competitor. Duo’s pitch is that it’s simple and will work on both iOS and Android, even […]
Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]
[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]
The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in the market and expert analysts’ share tips and fund recommendations. The Share Centre […]
Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]