Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx partners with Pixalate to guard against Connected TV/OTT ad fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist.   David’s primary mission is to help reinforce Tappx’ position as one of the leading companies in the digital advertising world. David is heading up the optimisation […]

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]

Tappx appoints Fernando Saiz as Chief Marketing Officer

Tappx appoints Fernando Saiz as Chief Marketing Officer

Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of […]

Tappx continues global growth with China office opening

Tappx continues global growth with China office opening

Tappx, a fast growth mobile app monetisation company, announced the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager. This expansion means that Tappx now has active operations in Spain, India, UK and China. The Beijing office will deliver Tappx services and consultancy for local customers and […]