Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]
By 2024, the Asia Pacific will have the most 5G subscriptions in the world, with an estimated 954m users in the region, according to a new report by data and analytics company GlobalData. The report also predicts North America and Europe will follow in second and third place, with 254m and 242m, respectively. Regions including Africa, […]
Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]
Teads, The Global Media Platform, reveals the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100 CMOs interviewed value different forms of media in driving real results for their campaigns. In an age of fake news and ad fraud, Teads asked 100 CMOs for their views on […]
Mobile is increasingly seen by marketers in the United Kingdom to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings included in the State of the Industry: Mobile Marketing in the UK 2019, an annual report […]
More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]
Leading influencer marketing service, Takumi, publishes findings on the Instagram influencer marketing industry’s dynamics – in a study of over 4,000 consumers, marketers and influencers across the UK, US, and Germany. The report ‘Trust, transactions and trend-setters: the realities of influencer marketing’, focuses on four key themes: legislation, authenticity, influence & trust, and creativity & control. […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]