Ethically responsible UK shoe brand, Po-Zu has teamed up with South Yorkshire digital marketing agency, Ignition Search, on its latest project. Currently collaborating with Star Wars on a co-branded collection, Po-Zu has appointed Ignition Search to manage its paid media strategy and support its further expansion into the global and US footwear market. The campaign will use […]
As part of its collaboration with Lucasfilm for the much-anticipated release of “Solo: A Star Wars Story,” Denny’s is giving fans the opportunity to take a virtual seat in the Star Wars universe and roll a pair of dice like Han Solo. Launching on May 4, Denny’s “Smuggler’s Dice” sweepstakes offers players the chance to […]
Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]
Uber is the latest tech firm to partner with Disney in promoting the new film Rogue One: A Star Wars Story, replacing car images within the app with various Star Wars spaceships including the iconic X-Wing fighter. The promotion will run in hundreds of cities worldwide between 12 and 18 December on an opt-in basis, […]
The indie sock seller, Stance, in partnership with Zambezi, won the mobile category’s gold award at the 2016 Cannes International Festival of Creativity, for its Star Wars sock line’s innovative online shopping experience. Stance had to compete with large name brands such as Target and Walmart, who were spending loads on promoting their own Star […]