Short-form video platform TikTok has teamed up with the British Olympic Association and Team GB to launch a new campaign aimed at getting more Brits involved in the “I am Team GB” initiative. With the #IamTeamGB challenge, TikTok users could record themselves playing sports or getting active, then send the clip into Team GB’s TikTok account. The […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Since the inception of social media, it has worked its way into every element of our day to day lives. Whether that be interacting with friends and family, booking holidays, shopping for clothes, allowing an insight into different lifestyles and it has definitely affected the world of sport: the way that we consume sport, the […]
The Open is celebrating a successful 148th staging of golf’s original Championship both on and off The Royal Portrush course, as its digital platform delivered a new level of access for fans during the event. The new official website designed and developed by Delete, offered an unprecedented insight to The 148th Open across its four […]
Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]
A record 24 terabytes of data was transferred within the stadium during Super Bowl LIII – an increase of 47 percent from 2018’s NFL championship game and 7x more than Super Bowl XLVIII (in 2014), when Extreme began tracking the data for the NFL’s biggest game. The record-breaking increase in fan engagement was analysed by Extreme […]
Connexi – the award-winning online sponsorship marketplace backed by the Crown Talent & Media Group and supported by SMG Insight launches today for brands, rights holders and agencies looking to form commercially relevant sponsorship partnerships. The bespoke tech offers a unique solution for those within the sports and entertainment worlds looking to form commercially relevant […]
TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]
Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]
Seven Premier League clubs have agreed to partner with digital-currency exchange eToro for the 2018/19 season, thought to be the first sponsorship deal to be paid using Bitcoin for the top-flight football tournament. Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton have also signed up […]