Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU’s highest court. Platforms may also have to seek out similar examples of the illegal content and remove them, instead of waiting for each to be reported. The European Court of Justice ruling is […]
Google has made a bunch of updates to its privacy and security options, kicking of Cyber Security Awareness Month by giving users more control over their privacy in Maps, YouTube, and Assistant, while strengthening password security. Maps is getting an incognito mode much like the popular feature that’s been in Google’s Chrome browser since 2008 […]
Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the […]
YouTube is reportedly in talks to stop targeting ads around videos kids are likely to watch, a decision it hopes will assuage the US Federal Trade Commission. The move would bring about an immediate dip in ad sales for the streaming service, which is already facing a multi-million dollar fine for potential previous breaches of the […]
Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]
There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]
Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data. Earlier this month, Vice’s Motherboard reported that bounty hunters could pinpoint a person’s cellphone after obtaining location data from data resellers. The report led 15 US senators to call for an investigation into […]
MoPub announced that they are partnering with two of the industry’s leading MRC-accredited vendors in mobile IVT-management, Pixalate and DoubleVerify. “Partnerships are crucial to the effort. We believe that MRC-accredited vendors like Pixalate and DoubleVerify offer the expertise, technology, data integrity and service needed to help us keep a clean exchange for the trillions of ad requests […]
DoubleVerify, a leading independent provider of marketing measurement software and analytics, announced a partnership with InMobi, a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all […]