Protecting children online: we all need to do more

Protecting children online: we all need to do more

There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]

Telecom and Media Firms Selling Data Are Facing Backlash

Telecom and Media Firms Selling Data Are Facing Backlash

Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data. Earlier this month, Vice’s Motherboard reported that bounty hunters could pinpoint a person’s cellphone after obtaining location data from data resellers. The report led 15 US senators to call for an investigation into […]

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announced that they are partnering with two of the industry’s leading MRC-accredited vendors in mobile IVT-management, Pixalate and DoubleVerify. “Partnerships are crucial to the effort. We believe that MRC-accredited vendors like Pixalate and DoubleVerify offer the expertise, technology, data integrity and service needed to help us keep a clean exchange for the trillions of ad requests […]

DoubleVerify and InMobi Unite to Combat Mobile App Fraud

DoubleVerify and InMobi Unite to Combat Mobile App Fraud

 DoubleVerify, a leading independent provider of marketing measurement software and analytics, announced a partnership with InMobi, a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all […]

APAC mobile ad fraud poised to hit US$56bn by 2022

APAC mobile ad fraud poised to hit US$56bn by 2022

Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]

Natterbox takes PCI compliance further with new automated payment system

Natterbox takes PCI compliance further with new automated payment system

Natterbox, a leading provider of global voice cloud services, has announced that it has fully integrated a highly secure, automated credit card payment service which meets the strict PCI DSS standards into its telephony platform. The new service, developed in partnership with the market leader in secure voice payment services for business, PCI Pal, offers […]

Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Nearly half of enterprise brands believe they are at risk of a website data breach, according to Ensighten

Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, […]

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

AT&T, Sprint, T-Mobile and Verizon to jointly launch next-generation mobile authentication platform

The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, has revealed product details of the next-generation mobile authentication platform at Mobile World Congress in Barcelona. Formed last year to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases and data theft, the Mobile Authentication Taskforce […]

Alphabet enters the cybersecurity business with Chronicle

Alphabet enters the cybersecurity business with Chronicle

Google parent company Alphabet has a new business and it’s all about cybersecurity. Chronicle is an independent business under the Alphabet umbrella and it’s aimed at helping companies find, track and stop cyber attacks. With two branches — a cybersecurity and analytics platform, as well as a malware intelligence service called VirusTotal — Chronicle will […]