Google expands college search features in the US

Google expands college search features in the US

Google has expanded the features available to US students who are looking for more information about colleges. The college search feature, which was introduced last year, now includes a discovery feature to look for schools based on courses and location, two-year colleges, and popular certificate and associate programs that are available at four-year institutions. The exploration […]

VURoll introduces new features to transform the social media management for brands

VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India’s first multi-channel DIY social media management platform, introduced its latest version with new and exciting features. The notable additions include posting and social listening, online relationship management, and customer relationship management, extending the platform to a SaaS module in one simple interface. With the new features, VURoll will enable brands to have […]

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]

Bing ads and Samsung launch 3D Search ads

Bing ads and Samsung launch 3D Search ads

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom. The bespoke designs […]

Google adds activity cards to users’ browsing history

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards. Activity cards are designed around the idea that searching — especially on mobile — is often a disjointed experience due to time constraints or other interruptions. At times, a user might leave open a browser tab in the background […]

New report by BrandContent urges brands to find their voice

New report by BrandContent urges brands to find their voice

BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing.  Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]

Adtrak helps Powerday to find its voice

Adtrak helps Powerday to find its voice

Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Search and social to drive 67% of adspend growth by 2020, says Zenith’s Ad Expenditure Forecasts

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]

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