Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]
Voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail, according to data from OC&C Strategy Consultants. The survey showed growth in the voice segment will be driven by a surge in the number of […]
Online retail has long lamented the smartphone visit-to-revenue gap. The fact is, it remains a challenge. But every cloud has a silver lining: That gap is also shrinking. According to “A Mobile-First World,” a new report from Adobe Digital Insights (ADI) that examined data from Adobe Analytics, smartphone visits are increasing in value at a […]
UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]
Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]
UK retailers are restricting their own online sales growth potential by up to 30 per cent due to only offering limited payment options, according to research by eCommerce and digital agency Visualsoft. The study found that 19 per cent of the UK’s top 240 retailers fail to offer any payment choice outside of mainstream credit […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]