UK consumers more interested in personalised offers than personalised messages, according to Pure360

UK consumers more interested in personalised offers than personalised messages, according to Pure360

UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]

A lack of online payment options is limiting the growth potential of UK retailers, according to Visualsoft

A lack of online payment options is limiting the growth potential of UK retailers, according to Visualsoft

UK retailers are restricting their own online sales growth potential by up to 30 per cent due to only offering limited payment options, according to research by eCommerce and digital agency Visualsoft. The study found that 19 per cent of the UK’s top 240 retailers fail to offer any payment choice outside of mainstream credit […]

Hitwise: In-store Mobile Usage on the Increase

Hitwise: In-store Mobile Usage on the Increase

New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]

eBay dives into Google’s Accelerated Mobile Pages

eBay dives into Google’s Accelerated Mobile Pages

Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]