Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc Toolkit: Artificial Intelligence to impact the marketing industry in 2017

Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]

MMA: Marketers See Location Data as Key to Mobile Advertising

MMA: Marketers See Location Data as Key to Mobile Advertising

A recent Mobile Marketing Association report, titled “How Marketers Are Using Location Data – And the Road Ahead” found that the majority of marketers see location data as a key component of mobile advertising. Forty-six percent of marketers and 47 percent of agencies believe location data is critical, and an additional 50 percent of marketers and 43 […]

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]

Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic Advertising to Grow 31 Per Cent in 2017

Programmatic advertising is set to become the principal method of trading digital display, as it grows faster than all other digital channels, according to forecasts from media agency Zenith. Across the 41 markets covered by the report, programmatic is forecast to grow 31 per cent year-on-year in 2017, while social media will increases by 25 […]

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc Unveils Effective Global Social Strategy Trends of 2016

Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. The ‘Seriously Social 2016‘ report features analysis by Peter Field, the renowned independent marketing consultant. Field scrutinised data attached to entries to […]

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Three-Quarters of Marketers Prioritise Social Media when Launching New Products

Research unveiled has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US […]

Mobile Racks up Record $450m Thanksgiving Sales

Mobile Racks up Record $450m Thanksgiving Sales

Thanksgiving Day brought in a record $449m (£361m) in revenue from mobile devices between midnight and 5pm ET, an increase of 58.6 per cent over 2015. Smartphones accounted for $322m of that figure, while tablets banked $127m. The report from Adobe, based on aggregated and anonymous data from 21bn visits to retail websites in the […]

European online ad spend up 13% as mobile drives growth

European online ad spend up 13% as mobile drives growth

Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 […]

eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer: To Reach Mobile Users in Indonesia, Try Messaging App Ads

eMarketer predicts Indonesia will have the highest rate of mobile phone user growth in Asia-Pacific in 2016 and continue to lead the region by that measure through at least 2020. But marketers hoping to connect with this burgeoning audience face an audience with lackluster enthusiasm for most mobile advertising. According to an October 2016 survey by […]

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