GameAnalytics report sheds light on gaming apps’ revenue and retention performance

GameAnalytics report sheds light on gaming apps’ revenue and retention performance

Game analytics platform GameAnalytics has released its Mobile Games Benchmark report, which analyses how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU (Average Revenue Per Paying User) and ARPDAU (Average Revenue Per Daily Active User). GameAnalytics also […]

Isobar launches ‘XR Playbook’ to guide the future of experience

Isobar launches ‘XR Playbook’ to guide the future of experience

Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]

New research suggests data transparency can have significant positive impact for brands

New research suggests data transparency can have significant positive impact for brands

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 37% of consumers in the UK […]

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Gen Z are the most likely to be influenced online while being the most savvy, finds Adobe study

Despite being the first generation to grow up online, new data reveals that Generation Z (age up to 23) are the age group most likely to be influenced by what they see on the internet. Adobe’s Across The Generations study surveyed 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers. It found that […]

UK viewability reaches over 70% for the first time, according to Integral Ad Science

UK viewability reaches over 70% for the first time, according to Integral Ad Science

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]

Businesses are seeing growing advantages from implementing digital assistants

Businesses are seeing growing advantages from implementing digital assistants

The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. According to the report, 70 per cent of consumers said they will replace store visits to a brick-and-mortar […]

Closing the post-purchase communications gap drives 90% repurchase rates

Closing the post-purchase communications gap drives 90% repurchase rates

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab.  Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]

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