Lucid And The Trade Desk Power Advertiser’ Brand Impact
Lucid And The Trade Desk Power Advertiser’ Brand Impact
VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US
VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US
Havas Media Group Partners with Spaceback to Bridge the Gap between Social and Programmatic
Havas Media Group (HMG) announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group’s full roster […]
Adnami signs agreement with Matterkind to deliver high-impact formats programmatically across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats […]
Audience Store awarded TAG Brand Safety Certified Seal validated by ABC audit
Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.
The verification, which is independently validated through an audit by ABC, demonstrates Audience Store’s compliance with industry best practice and gives partners greater confidence that their advertising will not be associated with content that could jeopardise their reputation. An independent specialist, Audience Store utilises millions of audience and data signals and the power of automation […]
MiQ Appoints Three New EMEA Leaders, Supercharging European Growth
Promotions across MiQ senior executive team, as Giles Ivey named EMEA CEO, Van Sideras EMEA COO and Freddie Turner UK MD
MiQ, the global programmatic media partner, has announced three key promotions across its senior executive management team to bolster its European expansion and drive a fast multi-market growth strategy. Giles Ivey has been promoted to EMEA CEO (previously UK CEO), Van Sideras has been named EMEA COO (previously UK MD), and Freddie Turner moves to the […]
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager. Kathryn is tasked with looking after publisher relationships in the UK, growing the business by dipping into her extensive network. […]
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, […]
TabMo launches ‘OmniGuaranteed’, the first cross-device advertising solution for programmatic guaranteed
Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners
Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax. The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising. Keymantics leverages Beeswax’s […]