LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]
DoubleVerify, a leading independent provider of marketing measurement software and analytics, announced a partnership with InMobi, a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all […]
Teads, The Global Media Platform, announced its official partnership with Adform, one of the world’s leading independent advertising technology platforms. Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross screen outstream inventory, via an exclusive marketplace (PMP) with the world’s […]
betconnect, the world’s first social betting platform, announced its partnership with Prefinery – a US based technology firm whose software builds pre-launch waiting lists. Using the software, betconnect has already attracted an overwhelming amount of soon-to-be users. Due to launch in January 2019, betconnect is the first notable application of disruptive technology in the industry since Betfair […]
Verizon and Samsung announced their plan to bring one of the first commercial 5G smartphones to market in the first half of 2019. The companies will unveil a proof of concept, powered by the upcoming flagship Qualcomm Snapdragon Mobile Platform with the Snapdragon X50 5G NR modem and antenna modules with integrated RF transceiver, RF […]
Apple and Amazon announced their second partnership in November: the iPhone maker’s music-streaming service is coming to Amazon’s Echo devices this month. The move gets Apple Music onto the most-popular voice-controlled speakers, giving it distribution beyond Apple’s own devices. Subscribers will be able to control Apple Music with Amazon’s Alexa digital assistant, the first time Apple has […]
Disney has entered into a partnership with Google which will see the media and entertainment giant bring its entire global digital video and display business on to Google Ad Manager. Google will power Disney’s advertising across its collection of brands and properties, including Disney, ABC, ESPN, Marvel, Pixar, and Star Wars. As a result, Disney […]
ADvendio, a Salesforce-based advertising management software for publishers and media, announced that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation to billing. After a comprehensive and seamless implementation process, KURIER Digital has implemented ADvendio’s digital advertising management solution for a variety of their digital publications -such as kurier.at, film.at, […]
YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page. Teespring and YouTube, will expand the ability for eligible creators in France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom to sell merchandise on their channels. This follows […]
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]