CHE Proximity has announced the launch of a new practice, CHEP Mixed Reality, which will be spearheaded by Charlotte Bruton. The new offering will leverage CHEP’s existing advanced engineering team currently organised across commerce cloud, marketing cloud, ad cloud and data cloud teams. Bruton is a Frost Collective alumnus and recent McCann National Digital and […]
Blend Media, which provides premium 360/VR content for brands including Disney and McCann, has launched Blend Market – a platform which helps clients find and hire skilled professional creators of immersive content and experiences across the VR/AR/MR spectrum. With the rapid advancement of new technologies and increasingly powerful mobile devices, major platforms including Facebook, Google […]
Amazon Prime unleashed a mixed reality (MR) apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in […]
More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]
Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains – the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]
Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]
Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]
Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]
Rovio Entertainment and Resolution Games revealed details of their upcoming mixed reality (MR) game for Magic Leap One Creator Edition, Angry Birds FPS: First Person Slingshot. Coming this autumn, Angry Birds FPS: First Person Slingshot will provide a first-person slingshot to let players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing […]