AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]
36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]
A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]