Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]
Elvis DAM, WoodWing’s flagship enterprise Digital Asset Management (DAM) solution, has released a mobile app that aims to help users work more seamlessly with digital assets when on-the-go. The latest software member to join the Elvis Digital Asset Management solutions suite along with the already existing tablet, desktop, on-premise, private cloud and cloud solutions, is […]
Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]
In a pilot program launching soon, Uber will begin obscuring riders’ exact pickup and drop-off locations in the trip history displayed to drivers. Instead, it will display a broader location area. The change is intended to enhance rider privacy and safety, the first of several upcoming changes Uber is making to limit the exposure of […]
Advertisers and agencies can now reach more Google platform audiences with video ads. Outstream is the latest video ad format from Google that is purpose-built for mobile apps and mobile websites, and not tied to YouTube. Appearing in banner ads, interstitials, in-feed, with placements for mobile web and app native, the new format offers advertisers […]
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]
MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]
Amazon has rolled out a new set of tools called Alexa Skill Blueprints, which lets users create custom responses for the smart assistant. The e-commerce giant is providing users with a set of simple templates that help in creating personalised experiences for Alexa within minutes by simply filling in the blanks. The Alexa skills a […]
Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]