Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research. The latest Integral Ad Science Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across all digital environments and channels around the world. Viewability […]
The Capgemini Research Institute has released its newest report, Smart Talk: How organizations and consumers are embracing voice and chat assistants, which highlights the growing need for businesses to have chat bots and assistants readily available to consumers. According to the report, 70 per cent of consumers said they will replace store visits to a brick-and-mortar […]
What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]
Facebook has launched its dating service, named, simply enough, Facebook Dating. In a blog post announcing the move, Facebook Dating product manager Nathan Sharp said the service: “makes it easier to find love through what you like – helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes […]
Blis, a global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences. Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data […]
Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]
Digital ordering platform, Preoday, and Optomany, specialists in secure, omnichannel payment processing technology, have announced a strategic partnership to provide hospitality businesses with innovative, integrated payment solutions. In combination, Preoday and Optomany will enable hospitality businesses to take digital orders and payment the way they want, confident in the security of the technology. Aiming to address the […]
Short-form video platform TikTok has teamed up with the British Olympic Association and Team GB to launch a new campaign aimed at getting more Brits involved in the “I am Team GB” initiative. With the #IamTeamGB challenge, TikTok users could record themselves playing sports or getting active, then send the clip into Team GB’s TikTok account. The […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]