The Finnish game developer Next Games and AMC today launched the unique and highly-anticipated, location-based, augmented reality mobile game The Walking Dead: Our World, allowing players to fight walkers wherever and whenever they want: on the streets, in the park, and even on their sofa. The game is available to download from the Apple App […]
Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google’s mobile search rankings as part of its new ‘Speed Update’. In today’s competitive, ever-changing marketplaces, great online performance is […]
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings. Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]
Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]
Tinder‘s new video feature, Loops, is rolling out globally, following testing in Canada, Sweden and a small number of other markets. The feature enables users to upload two-second, looping videos to their profile within the popular dating app. Initially announced in April, tests showed that users who added a Loop to their profile saw their […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society. The world’s first phone-condom has been introduced as an irreverent – and […]
Mobile payment and loyalty platform Yoyo has unveiled a partnership with digital ordering platform Preoday to create a new, integrated way for retailers and caterers to affordably provide pre-ordering services to their customers across the UK. Yoyo, which works with brands including Caffè Nero, Harris + Hoole, Planet Organic and Gather & Gather, will seamlessly integrate Preoday’s ‘order ahead’ […]
Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]