AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]
2019 so far has seen the struggles of the UK high street continue, with little sign of the crisis abating any time soon. According to research by retail technology expert Conversity, part of addressing these difficulties lies in retailers getting better at how they measure the success of customer interactions across all channels and touch points, […]
More than 70 per cent of shoppers are willing to try cross-channel shopping methods, according to the results of a study carried out by Periscope By McKinsey. The company polled 2,624 consumers online in the UK (504 consumers), US (1101), France (503) and Germany (516) to shed a light on attitudes towards multichannel, augmented (AR) […]
Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US. Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]
Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]
Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]
Manchester-based data capture specialist, WorkMobile, has experienced its strongest Q1 to date, thanks to a host of new client wins. The first two months of 2019 proved hugely successful for the business, with new client wins coming in from a range of sectors including building, design and technology. Scaffolding firm JFE Attridge Scaffolding, lifting solutions provider TAWI UK, […]
AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]
LIVR, the world’s first on-demand virtual reality content platform for theatre and the performing arts, has arrived in the UK. It offers consumers a fully immersive 360° virtual reality experience that transports them into the audience at great live performances to enjoy as though they were there. And all that’s needed to get started is […]
Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]