Facebook-owned Instagram has escalated its arms race with rival Snapchat with the launch of a new messaging app designed to facilitate unrestricted sharing between close friends. Threads will enable members to share attributes such as their status, location, speed and even battery life as well as text, photos and videos. Those who opt-in to the […]
Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send relevant messages at the […]
SAP has launched the SAP Product Content Hub, a cloud-based product information management solution (PIM). Providing master product data for customer-facing systems, including the SAP Commerce Cloud solution, SAP Product Content Hub allows for tight integration with the back office. The user interface allows business users, even those without IT expertise, to create and manage consistent, […]
New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats. This is the first study to use cutting-edge technology from Lumen Research, which enables eye-tracking using just the smartphone camera. Providing unique insight into mobile viewing behaviour, […]
Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]
ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A […]
Acoustic, the largest independent marketing cloud with a total focus on the marketer, released its 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. The study reveals that consumer engagement with email campaigns is increasing as a result of shifting marketing strategies influenced by privacy regulations, among […]
Waze has unveiled YouTube Music as its latest Audio Player partner, joining Spotify and Deezer. Originally launched last October, Waze’s full-service audio player delivers music, podcasts, audiobooks, news, and more via partnerships with leading audio platforms. Since its launch Waze users have driven almost 11bn kilometres while listening to content from Waze’s Audio Player partners. Waze initially launched […]
YouTube is reportedly in talks to stop targeting ads around videos kids are likely to watch, a decision it hopes will assuage the US Federal Trade Commission. The move would bring about an immediate dip in ad sales for the streaming service, which is already facing a multi-million dollar fine for potential previous breaches of the […]
Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]