Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.
Adverty Releases Unity SDK 4.0, With 2D Games Support And A Refreshed Suite Of High-Quality Ad Assets For The Ultimate In-Game Advertising Experience
New creative agency model offers the highest quality asset creation that's faster, better, cheaper for delivery across TV, Mobile, Web, OTT, and DOOH
Consumer Acquisition today launched its creative services agency CA+ that will focus on big brand thinking, strategy and creative for clients. Having already created hundreds of thousands of ads via animation, editorial and motion graphics for clients, CA+ was created to enhance its service offering with live-action video production, full post-production services, 3D computer animation, […]
By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA
Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs. We spend 87% of our mobile time in-app, and when we […]
Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners
Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]
Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]
PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]
The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]
Indians depend more on a smartphone than any other device. Regardless of age, the strong demand for music, video and entertainment apps has led to the rise of smartphone usage. This provides a huge opportunity for growth of mobile advertising in India. Many brands and advertisers are now utilizing mobile video ads to grow brand […]
