Taptica and RhythmOne confirm £300 million all-share merger

Taptica and RhythmOne confirm £300 million all-share merger

Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]

Apple Music subscribers can now stream music on American Airlines

Apple Music subscribers can now stream music on American Airlines

Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]

Hulu Unveils New Pause Ad Experience

Hulu Unveils New Pause Ad Experience

Part of becoming the #1 choice for TV, both in and out of the home, means also building the most innovative ad experiences for consumers and brands. Just as consumers’ viewing habits have evolved, their expectations for advertising have also changed. Viewers no longer accept an irrelevant, intrusive ad experience and appreciate when brands tell […]

Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]

New platform aims to bring revenue and footfall back to high streets

New platform aims to bring revenue and footfall back to high streets

After a successful trial year in North-West England, OffIGo, a new digital platform that enables customers to find exclusive deals on their local high street, is now nationally available. During its first 12 months, consumers explored 1.4m pages of local high street offers and events, increasing both revenue and foot traffic in local advertised shops and […]

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]

Optimising ad journeys based on consumer sentiment could save millions, says new study

Optimising ad journeys based on consumer sentiment could save millions, says new study

According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]

VICE Media signs exclusive global partnership with Teads

VICE Media signs exclusive global partnership with Teads

Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]

KLM connects people through a live hologram bar via DDB Unlimited

KLM connects people through a live hologram bar via DDB Unlimited

What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]

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