The telecoms industry is fast emerging as a digital transformation and application services trailblazer, according to new research from F5 Networks. Against a backdrop of 5G imminence, the fifth annual State of Application Services report indicates that as many as 80% of telecoms professionals are currently executing on digital transformation plans. This is well ahead of 69% […]
CHEP, the leading FMCG and retail end-to-end supply chain specialist, has introduced small Bluetooth sensors to its quarter pallets in the UK, which are used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked […]
Ideal Boilers has announced the latest update to its Touch Connect smart boiler thermostat, enabling it to automatically respond to its user’s location. Controlled remotely by the Ideal Touch app, householders using the new geolocation functionality can set a ‘home boundary’ and an ‘away boundary’ at chosen distances from their address. When their mobile device […]
Digital advertising spend in the UK is expected to grow to above £15bn this year with double digit growth predicted as the nation shifts away from traditional media forms, according to a report from Barclays Corporate Banking. The bank highlights out-of-home (OOH) advertising as one of the areas where an impact is likely to be […]
Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. Pinterest has built solutions to help advertisers put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up […]
Cheetah Games announced the global release of its music arcade mobile game Rolling Sky 2, the sequel title to Rolling Sky which has had over 400 million downloads worldwide since its launch in 2016. The game is now available on iOS for free. With fascinating graphics and original soundtracks, players can experience striking visual and audio […]
Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]
FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]
Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys. The integration combines Persado’s platform for generating data-driven creative at scale, with Emarsys’ turnkey marketing solutions that support profitable revenue growth through data-driven acquisition. Joint Persado and Emarsys customers will now be able to generate, test and serve their marketing campaigns […]