BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company. GlobalData’s research reveals that the global IoT technology market is set to grow at a compound annual […]
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research by Taboola. With Black Friday just a few short weeks away, deal-hunters everywhere are already considering ways to capitalise on the world’s number one shopping day. […]
Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Instagram is rolling out a new series content tool for those creators, which will allow them to organise their videos into a series, with a consistent title and theme. […]
Leading mobile monetization and marketing company ironSource announced the launch of LevelPlay, its in-app bidding technology. LevelPlay transforms ironSource’s leading ad monetization platform, empowering developers to seamlessly transition to an in-app bidding environment to increase competition over their inventory and maximize yield and revenue. Ad networks supported in the launch include AdColony, Tapjoy, and ironSource, […]
Adblock Plus has released an update to their globally-popular ad blocker. The new Adblock Plus 3.7 improves CPU performance and enhances battery life, amongst other things. Most important, however, are the improvements in the filter list menu. In addition to pre-installed lists for blocking intrusive ads, Adblock Plus has a large selection of filter lists […]
Social media marketing platform Adfenix announced its brand-new partnership with property portal, Boneo, to help estate agents fight back against the online dominance of property portals. The strategic partnership aims to set a new precedent in the marketplace, using a tech-led, collaborative approach to combat the hegemony of online property portals which has resulted in […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle’s mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires […]
Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily […]
Reflect Digital has launched an innovative new online tool to help measure how engaging content is on a website, using psychology models. Rate My Content analyses content across four core areas to assess audience engagement levels. It looks at how the content interests and involves readers, examines if it has a good balance of language […]