Global experience agency Imagination and voice and conversational AI experts RAIN this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
A London technology leader is calling to get more young girls into tech. As London Tech Week 2019 recently launched, committing not only to lead the way in tech innovation, abut to tackle head-on the issue of diversity in the industry. A leading female figure in technology in Britain has called for the “needle to […]
With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost two hours every day just to go and come back from work. Not […]
Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]
Location Sciences Group, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences’ proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted advertising data. This independent integration is core to SITO’s […]
Following an initial App Store pre-order campaign, Rovio and Resolution Games released Angry Birds AR: Isle of Pigs for iOS devices, bringing the iconic Angry Birds slingshot gameplay to mobile augmented reality (AR) for the very first time. Angry Birds AR: Isle of Pigs provides fans with an up close look into a remote vacation […]
TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]
New research from Bing Ads shows marketers are yet to fully embrace the opportunity that is coming with rapidly-increasing consumer uptake of digital assistants and voice search. A study of 150 marketers and 1,000 consumers revealed that despite being used more than twice a day by the average consumer, voice search is not a current […]
While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock […]
IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]