ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy solution. The […]
Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]
A new app is tapping into the “gig economy” to empower members of the public to report parking infringements to their local councils, helping to ease traffic congestion and prevent the blocking of pavements. The eFine app was developed by brother and sister team Alex Mühlhölzl (COO) and Lisa Mühlhölzl (CEO) following Lisa’s experiences travelling to […]
Facebook-owned Instagram has escalated its arms race with rival Snapchat with the launch of a new messaging app designed to facilitate unrestricted sharing between close friends. Threads will enable members to share attributes such as their status, location, speed and even battery life as well as text, photos and videos. Those who opt-in to the […]
Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send relevant messages at the […]
SAP has launched the SAP Product Content Hub, a cloud-based product information management solution (PIM). Providing master product data for customer-facing systems, including the SAP Commerce Cloud solution, SAP Product Content Hub allows for tight integration with the back office. The user interface allows business users, even those without IT expertise, to create and manage consistent, […]
New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats. This is the first study to use cutting-edge technology from Lumen Research, which enables eye-tracking using just the smartphone camera. Providing unique insight into mobile viewing behaviour, […]
Despite strong results being realised by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mis-targeted location impressions. That’s the finding of an analysis conducted by Location Sciences, a global location intelligence company, of 500 million digital location targeted impressions delivered in the UK and […]
Smooch by Zendesk, an omnichannel conversation platform, has released State of Messaging: Travel, a report covering modern messaging technology and strategies used by travel brands to optimize customer service. The report takes consumers through all stages of booking travel with online messaging, including Pre-Stay, Pre-Flight, In-Stay and Post-Trip. “Travel is an industry that’s taking a leading […]
ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A […]
