YouTube is introducing an augmented reality (AR) feature to help beauty viewers get an idea of how makeup will look like on them while continuing to watch product reviews and tutorials from creators. The AR Beauty Try-On tool appears in a split screen with the video continuing to appear in the top half and adding […]
Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market. The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]
L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its efforts. The Urban Decay owner is now L’Oréal has been investing heavily in augmented reality (AR) over the past year, and now its teaming up with Facebook to bring scale to its […]
Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target’s desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to a shopper’s face either in real-time or through a photo. Target is […]
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365‘s new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to […]