SoundCloud debuts ads in five more European markets

SoundCloud debuts ads in five more European markets

Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of advertising in these markets coincides with the launch of SoundCloud Go+ – the platform’s premium subscription plan – in the nations. SoundCloud’s free offering will now […]

Rinascente Launches Its WeChat On Demand Service

Rinascente Launches Its WeChat On Demand Service

Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

After successful launches with TIM in Italy, and in Latin America with Turner’s Digital Ventures & Innovation group, PlayGiga has announced that it is accelerating its roll-out plans for further launches in Europe, the U.S. and Asia by the end of 2018. Unlike existing B2C streaming games platforms, PlayGiga is targeting telcos, Internet Service Providers […]

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

Two consecutive increases in ad viewability over the past two quarters have seen the well watched surge to an 18-month high, driven by the demand on publishers from agency groups to place a higher percentage of ad surface areas in view. The findings are contained in the latest quarterly update from ad verification specialists Meetrics which found that in […]