Singtel partners with AIA to launch wellness platform StepUp

Singtel partners with AIA to launch wellness platform StepUp

Singtel and AIA have launched the first phase of a major partnership that aims to incentivise healthy behaviours and grow customer loyalty for the two brands. StepUp, in its first phase, is an incentivisation platform for Singtel subscribers that encourages people to walk the 10,000 daily step goal, in order to win points. The points […]

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Länsförsäkringar offers free stay in Sweden’s Hotel Bellora if you stay offline

Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]

PayPal readies roll out of traditional banking services

PayPal readies roll out of traditional banking services

PayPal is looking to expand into something closer to a real bank, according to a report in The Wall Street Journal. It’s beginning to roll out more traditional banking services to customers, including ATM-compatible debit cards, direct depositing paychecks, and FDIC insurance. How PayPal can actually do this is fascinating since it doesn’t actually have […]

Ride-hailing app Grab now offers micro-loans and other financial services

Ride-hailing app Grab now offers micro-loans and other financial services

South East Asian ride-hailing firm Grab has moved deeper into financial services with the launch of a dedicated unit and the introduction of micro-loans and insurance products. Grab Financial will encompass all of Grab’s fintech offerings, including payments services, rewards and loyalty services, agent network services and now also financial services. Grab has been progressively […]

Chat app Line announces plan for cryptocurrency services, loans and insurance

Chat app Line announces plan for cryptocurrency services, loans and insurance

Line, the messaging app with around 200 million monthly users, is embracing bitcoin and other cryptocurrencies to fend off increased competition from Facebook and others. The Japanese company has announced the creation of a new financial services division which will spearhead a move into cryptocurrencies and other services including loans and insurance. Line already operates […]

AAMI launches latest innovation AAMI SmartPlates by Ogilvy Melbourne

AAMI launches latest innovation AAMI SmartPlates by Ogilvy Melbourne

One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]

Budget Direct offers virtual ride with ‘Captain Risky’

Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]