BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

 The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav and Sionic Mobile team to help automotive OEMs deliver localised in-car digital commerce and offers

Telenav, a leading provider of connected car and location-based services, and Sionic Mobile, a leading provider of cloud-based connected-commerce and loyalty currency gateway services, have entered into a strategic alliance agreement to bring localised in-car digital commerce and offers to drivers. Telenav’s location-based services and mobile-advertising capabilities coupled with Sionic Mobile’s in-vehicle payment and order-ahead […]

Amazon launches Auto SDK to bring Alexa to more cars

Amazon launches Auto SDK to bring Alexa to more cars

Amazon announced an open source release of the Alexa Automotive Core (AAC) SDK, or Auto SDK, to help automakers integrate Alexa voice control into cars and their infotainment systems, screens often used for navigation, media, or climate control. The software development kit is free for download on GitHub and is optimised for bringing Alexa to […]

Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

Cossette and Le Club AccorHotels create the world’s first biometric discovery tool for destination planning

 AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]

Chinese retailer Suning showcases future of retail with five automated ‘smart retail’ stores

Chinese retailer Suning showcases future of retail with five automated ‘smart retail’ stores

Chinese retailer Suning has rolled out five unmanned automated stores, called ‘Biu’ as the brand steps up its presence in China’s hugely competitive ‘smart retail’ market. The stores are powered by facial recognition technology, Radio Frequency Identification (RFID), big data analysis and utilise the brand’s online financial services app to provide consumers with a shopping […]

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