Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning. The new offering provides […]
Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.
Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. The Wren […]
As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]
Young people getting their first phone have a new way to help them have a happier, healthier, more positive life online, with the new BBC Own It app. Aimed at supporting children’s emotional wellbeing and resilience online, the app is a first-of-its-kind in empowering – rather than monitoring – children aged 8-13 years with their […]
~Ten businesses from Startup India initiative pave the way for crowd-marketing amongst India’s entrepreneurs~ ~Provides opportunity to experience the benefits of crowd marketing and build brand awareness~ World's First Social media Loyalty Platform
Startup India, Government of India’s flagship innovation programme today announced its association with Brandie, the world’s first crowd marketing tech platform based out of Sweden. This partnership will grant ten of Startup India’s most promising businesses a free trial period on Brandie’s exclusive platform, allowing them to be the first startups in India to build social […]
A service design approach has offered Europe’s largest cancer centre an innovative solution to improve the efficiency of the hundreds of cancer trials it carries out each year. The North West based NHS Foundation Trust approached Manchester digital experience agency Code Computerlove, part of the MediaCom North Group, to explore how digital technology can be applied […]
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters. Tencent, which owns social media platform WeChat, will test this out on its own video platform. However, if this experiment is successful, more video platforms might be eager to […]
Giving the public an exciting glimpse of the future, Three UK has unveiled the world’s first holographic 5G ad today, to celebrate its game changing high speed 5G Broadband. In collaboration with some of the UK’s hottest new talent – whose careers have been shaped by the internet – the event brings to life the impact of […]
Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control. The upcoming Nike Huarache trainers will support Siri with a ‘FitAdapt’ lacing system that uses a motor to tighten or loosen its trainers through voice commands. Users can tell […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2018. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]