The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Ikea Indonesia took a classic problem for Jakartans – traffic – and used data to prove that they could travel, eventually driving greater footfall at its stores. As with a lot of Ikea stores around the world, it is placed in an area that could be considered hard to get to. While in many other […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]
IKEA has updated its IKEA Place AR app, including a release for Android ARcore-compatible devices. The app uses Augmented Reality to enable shoppers to see how a piece of IKEA furniture would look in their home. It lets users experience and “place” 3-D representations of more than 3,200 IKEA products, from sofas and lighting to […]
Home furnishing retailer IKEA Group, has signed a conditional agreement to acquire 100% of the shares in TaskRabbit, Inc., an on-demand services platform company. TaskRabbit currently operates in the United States and London and will continue to function as an independent company. “In a fast changing retail environment, we continuously strive to develop new and […]
IKEA announces the launch of IKEA Place, an augmented reality (AR) application that will let people confidently experience, experiment and share how good design transforms any space, such as a home, office, school or studio. From sofas and armchairs to coffee tables, all of the products in IKEA Place are 3D and true to […]
As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin. A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases […]