Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for Mobile Premier League (MPL). MPL is the leader in the competitive mobile gaming space with several of India’s most loved mobile games featuring on the platform, and new games being added every week. As their full form AOR, MediaCom […]
Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]
Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]
Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]