The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile eCommerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand is trialling the service this Friday, 7 September […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]
Lingerie brand Triumph says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]
Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]
Global media company Matomy, announced a new partnership between MobFox and Factual, the neutral data company making location data accessible to everyone. By implementing Factual’s Geopulse Audience targeting capabilities, MobFox will provide DSP partners with advanced mobile targeting using location-based data. MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus […]
