Adverty AB (publ) has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers every screen used in traditional gaming and the so-called ‘Metaverse’ - from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.
Adverty Wins Third US Patent For BrainImpression, Bringing Ad Viewability Technology To Gaming On Mobile, TV Screens And The Wider Metaverse
Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.
Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns. Turkey is […]
- Gaming giant crowd-sourced ideas for items to be featured in the brand-new Town Hall 14 update. - Best fan ideas are featured in a rich 3D video showcasing Town Hall’s interior for the first time ever.
Supercell Welcomes Clash Of Clans Fans Into Town Hall, In New Crowd-Sourced Social Content Push From Waste
Liverpool footballer Alex Oxlade-Chamberlain became the first to try out Three’s new Call of Duty 5G experience, playing the latest instalment of the gaming phenomenon, Call of Duty Modern Warfare which is released on Friday, October 25. Three gave the England international and avid ‘COD’ fan the exclusive chance to experience 5G through one of the most […]
Mobile gamers in the UK are spending, on average, more than £40 a year on in-app purchases, with males between 25 and 34 spending around three times as much as the average across all age groups. Deloitte analysed the smartphone habits of 4,150 people aged between 16 and 75 in the UK and found that mobile […]
Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]