Apple’s Search Ads business could be set to generate more than $500m in revenue this and then make four times that by 2020. According to a note from Bernstein analyst Toni Sacconaghi, seen by CNBC, Search Ad revenue for Apple could approach $2bn by 2020 – and that’s a “conservative” estimate. With this development, it’s […]
In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer. The eMarketer forecast ‘US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020‘ expects that US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year. Other statistics predicted by the report […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]
Mobile Virtual Network Operators (MVNOs) accounted for 0.66% of Africa and the Middle East (AME)’s total mobile subscriptions in 2017. This share is expected to grow slightly over the forecast period to reach 0.73% by 2023, according to GlobalData, a leading data and analytics company. Declining voice prices and the emergence of over-the-top (OTT) applications […]
Africa and Middle East’s (AME) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6GB by the end of the forecast period, according to GlobalData, a leading data and analytics company. Growth will be supported by the increasing availability of sub $50 smartphones, falling data prices and […]
Overall consumption of media plateaued in the UK, according to eMarketer‘s latest forecast. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year. The most notable aspect of this figure is that it represents the first year of flat growth since […]
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
The number of teens and young adults in the UK using Facebook is falling, as young people opt for Snapchat and the social network’s own Instagram platform instead. According to eMarketer, 2.2m young people between 12 and 17 – or 71 per cent of social network users in the age bracket – will use Facebook […]
In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]