Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]
To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]
Indian Future Group’s brand Big Bazaar has rolled out a Facebook augmented reality camera game as part of its FIFA World Cup activation. Facebook users can use the the camera on their mobile app and bounce the ball on their head. The activation is conceptualised by Bangalore based tech agency Alivenow. Pawan Sarda, group head of […]
As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]
PubMatic, a publisher-focused sell-side platform (SSP), has announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in […]