ASOS has launched on Google Assistant. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. Enki will then help them discover and shop the products across six of ASOS’ […]
A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Alexa helps you look your best with Echo Look, a first-of-its-kind Echo device with a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur to make your outfits pop. Simply say, “Alexa, take a photo” or “Alexa, take a video” to get a share-worthy shot of your look, no smartphone camera or […]
Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]
Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]
Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]
ASOS, one of the biggest names in fashion e-commerce, is rolling out its Style Match visual search tool globally for iOS and Android. First introduced for its iOS app in the UK last August, the feature lets users take or upload a photo to the app to find visually similar clothing styles that are available […]
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]