UK shoppers spent more via mobile this Christmas than the US and Europe, according to Adobe’s latest Digital Index. Of every £10 spent online in the UK, £4.10 came from a mobile device. The study, from Adobe, indicates that Britons were the most mobile shoppers this Christmas, with £4.10 of every £10 spent online coming […]
Campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards. The variety, diversity and geographical span were the widest yet, with entries received from all parts of the region. Whilst the UK, and Turkey were well represented, there were winning entries from Russia, Germany, France, the […]
Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
Eurostar, the high-speed rail service, recently promoted its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account showed a canvas of 200 images showing what it is like to be on board the new train. Here is a deeper look at the project and its impact: Insight With […]
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]