As the Euro 2016 comes to an end, with France setting up a date with Portugal in the Final, new data from Flurry shows 2016’s tournament has been the most mobile-centric yet. Sports app usage across the UK, Germany and France has rocketed by two thirds (65%) compared with 2015, as football fans rush to their […]
With Euro 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by […]
With the Euro 2016 currently on in way in France, Wochit co-founder & CEO Dror Ginzberg argues that this might be the last major international football tournament to be aired exclusively on television. “UEFA auctioned the television rights to Euro 2016 for a record total of £782m across 230 territories a number of years ago before the fragment of sports […]
Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing “Shot on iPhone” campaign. The ad is soundtracked by Little Sims’ Wings, and showcases a montage of football-related shots by iPhone users. The spot is part of Apple’s long-running “Shot on iPhone” […]
Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]
For UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept ‘Orange Sponsors You’. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament. Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign […]