Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]
China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]
Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]
Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications. In a world of Amazon and Ikea how can hardware stores really stay relevant and competitive? 150-year-old heritage retailer Robert Dyas has lived […]
River Island has partnered with Curalate to align social shopping experiences on and away from its website. The fashion retailer is rolling out a suite of technology, streamlining its social commerce capabilities to power discovery-driven purchasing. River Island is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
Hungry and thirsty 7-Eleven customers who use the 7NOW delivery smartphone app to order their favourite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery where it’s convenient for them. This proprietary technology […]
Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its proprietary transaction data analytics tool, Merkle Wallet, in the UK market. Merkle Wallet offers clients access to the most comprehensive set of UK consumer spending insights available to brands. It is powered by the broadest industry view of credit card transaction data […]
Alibaba AI Labs, an AI research division of Alibaba Group, announced at CES Asia partnerships with auto brands, including Audi, Renault and Honda to drive a smart mobility initiative in China. Tmall Genie Auto, an Artificial Intelligence solution developed by Alibaba AI Labs, will be integrated into the automakers’ specific internet cars in China. Owners […]