TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo becomes first mobile DSP to use Fenestra’s blockchain technology

TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

TabMo hires Peter Boler as head of regional sales

TabMo hires Peter Boler as head of regional sales

TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology. […]

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]

Sizmek Unveils New Industry-Leading Demand Side Platform

Sizmek Unveils New Industry-Leading Demand Side Platform

Sizmek, one of the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced a completely overhauled industry-leading Demand Side Platform (DSP). The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have […]

S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing […]

Rubicon Project opens up its Guaranteed Private Marketplaces to third-party DSPs

Rubicon Project opens up its Guaranteed Private Marketplaces to third-party DSPs

Advertising exchange Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal […]

AppNexus Launches ‘the Industry’s First’ Programmable DSP

AppNexus Launches ‘the Industry’s First’ Programmable DSP

AppNexus, one of the world’s leading independent advertising technology company, announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customized and complex strategies through a seamless user interface. APP enables greater efficiency in campaign setup, management, […]